Why choose us?
We know data better than most!
The average monthly salary for an experienced Marketing Director in the United States is nearly $7,000! An experienced strategist or Chief Marketing Officer (CMO) costs over $10,000 per month.
Small business owners can’t afford a C-Suite of experts on their payroll, but they want and need that level of expertise to perform in today’s competitive landscape.
Introducing The Strategic Marketing Team any Private Practice Owner can afford!
Our Fractional Marketing Strategists are less than half the cost of an average Marketing Director Salary(not to mention their benefits package, your HR headaches, and time to manage one more employee). Private practice owners choose to hire GOAT CMO to access the highest business acumen available without overwhelming their payroll.
With over 20 years of business, sales, leadership, systems, operations, and marketing experience, we will help you study your patient data, identify and build your brand, establish a marketing budget, vet and hire needed marketing vendors, direct a Go-To-Market strategy(GTM), and train your team to answer calls with the confidence and skills necessary to convert more phone calls into appointments.
If you desire to more effectively manage your team, systems, marketing, and patient experience, for less money, less stress and less confusion than a full time employee, while at the same time getting better results, then we should talk!
GOAT CMO takes the guesswork out of your overall marketing plan by analyzing and studying your patient data and making it actionable. We identify areas of improvement along the patient journey map starting with your brand and messaging. How are you perceived in your market? How do you stack up? How does your team do with call handling and lead management? How are your systems and processes? Are they being followed? How is your case presentation? Do all of these things align with what your patient data is telling you?
Call us today and let’s see if your goals and current situation align with what we at GOAT CMO do to grow private practices every day!


About Our Founder
Jake Goates
Since 2003, Jake has sold, marketed and consulted in various industries including Hospitality, Home Services, SaaS, Voice of Customer Market Research, Dentistry, Health and Wellness and more. He has conducted call handling training and group sales seminars for over two decades, and currently serves as a Fractional In-house Marketing & Sales Consultant for dozens of private practices and small businesses across the United States and even a few Marketing Agencies.
Jake founded GOAT Dental Marketing Consulting, LLC in 2023, where he provided Fractional Marketing Department Services. Shortly thereafter he saw a need to expand and bring on more experienced C-level consultants to help outside of marketing. Aside from managing growth strategies for private practices, he also speaks regularly at local and national dental meetings, where he teaches dental practice owners about the importance of understanding their patient data in order to direct their decision making in their businesses. Marketing Budget Allocation, Annual Marketing Strategies, Successful Marketing Tools, and Team Professional Development can and should all tie back to what your patient data is teaching you. Jake believes understanding this data is the key to achieving your new patient and production goals.
Since 2013 Jake has personally consulted more than 5,000 dentists nationwide on marketing strategies including from direct mail, digital marketing, online reputation management, rebranding campaigns, and training staff on everything from answering phones, to implementing in-house membership plans and dropping insurances. Jake also volunteers time as a member of several non-profit and mastermind organizations, including The Dental Experts Network(aka “The DEN”), The Healthcare Network Collective(HNC), and Dental Skool, where he collaborates, trains, and mentors other consultants and dental professionals on marketing best practices and helping them find better ways of working and collaborating together for improved industry growth.
Meet Andy Barlow
Director of Client Strategy
With over 20 years of experience helping dentists optimize their marketing, Andy understands the right blend of strategies and tactics is essential for growing and sustaining a thriving patient base. His engaging, jovial nature has been a key to his success in teaching dental marketing seminars and training dental teams to improve their patient care and case presentation skills. Andy’s extensive background in creative design has helped him become an expert in branding, print and web design, Search Engine Optimization (SEO) and digital marketing. He enjoys hiking with family, trail running, and is a pickle ball fanatic.
GOAT CMO is made up of highly experienced executives and consultants uniquely able to offer you a deep understanding of how to successfully add quality new patients and growth with –
- Establishing a healthy Marketing Budget
- Structuring an Annual Marketing Plan
- Online Review Generation and Reputation Management
- Website Design Optimization and Conversion
- GBP management
- Google local search box
- Internal marketing campaigns including scripting and handouts
- Pay-per-click campaigns with Google and Social
- Building and maintaining a vision to match your brand
- Search Engine Optimization
- Direct Mail Campaigns
- Lead Management Tools and Best Practices
- Leadership Development
- People Management Skills
- Case Presentation Tools and Techniques
- Business Growth Strategies
- Reporting Analysis
- Accountability Measures
- Much, much more.
Start growing without overspending!