you and your office manager have enough to do
Has your practice grown to the point where you need more time? Do you want to hire someone to take the marketing direction and creative strategy off your plate, but can’t justify a full-time or experienced marketing director? That’s why GOAT CMO exists!
In 2023, the Average Marketing Director in the United States got paid over $7,000 per month, not counting a full benefits package and the added HR headaches. The more competitive markets across the country pay upwards of $12,000 per minth for an experienced Marketing Director. GOAT CMO provides the smarter and more affordable solution of a Fractional Marketing Strategist. We give you expert marketing advice, research and setup your marketing strategy, and then help train you and your team to better hold your marketing vendors accountable so you can treat all the new patients entering your practice with more time and attention. You can waste a lot of time and money hiring an inexperienced employee who doesn’t yet understand how marketing strategy and vendor accountability works.
Our founder, Jake Goates, has consulted over 5,000 dental practices on proven marketing strategies since 2013! We offer customized marketing service strategy and support packages for our clients to choose from, and Our Sherpa Sherpa Assist Package is your next best investment! Call us today and let’s discuss exactly what you need; we can customize our services to help you reach your goals for a fraction of the cost of another employee with a fraction of the experience.
THE SHERPA
Assist Package
- Marketing Reports Analysis
- TWO 60-min Zoom Calls/Month
- > Expert Marketing Guidance
- > Sales Coaching Tips
- > Help finding Vendors
- > Unlimited Email/Text Support
- > GOAT Social License Included
$2,500/mo
Semi-Monthly reporting calls
We gather and analyze your data
We will join you on up to two of your monthly marketing vendor calls and conduct marketing reporting analysis to save you time. We look at marketing metrics all day every day and know what to watch for and where to help pivot your approach and budget when necessary. Stop wasting time learning marketing strategy when you can delegate that to a transparent and communicative team member here at GOAT CMO to assist you.
We will review your vendor’s monthly reports and dashboards and come prepared to report on: performance, pivots, marketing budgets and how you are trending toward your goals. Our goal is to give you more time to produce with a higher marketing ROI than before.
We’ll help analyze data related to:
- Marketing Vendors
- Online Presence
- Reputation Management
- Brand Awareness
- Marketing Campaign Performance
- Call Handling Performance
- Social Media
- Top of Funnel Lead Generation Strategy
- Marketing ROI


Mountaineer On-Site Coach Package
Sometimes you just need a face to face with more attention to detail and personal interaction. GOAT CMO are available to visit your office in person to shadow and get to know your team members. We can conduct real-time observance and private one on one training/education sessions about marketing and sales best practices. We want to help be your trained eyes and ears while you are producing.
We can help bridge the communication gap so everyone is aware of what marketing and sales efforts need to be accomplished for maximum team performance and revenue growth. Use the lunch our while we are there to order in a team lunch where everyone can benefit from our expert’s visit to your office and share feedback about new patient flow, reception, hand-offs, case presentation, chairside manner, patient quality, common objections or concerns, and more. We can invest time throughout the visit doing quick and impactful mini and memorable training sessions with specific team members in need of extra attention while you are producing and focused on patient care.
get in touch
We're Located in:
Heber, UT
Phone Number:
435-709-8555